AI Capability Development · AI Product Strategy
Two-pronged engagement across Shiseido's APAC markets. Delivered a regional AI capability programme - including a 100+ participant webinar and in-person sessions during Digital Learning Week. Simultaneously led AI product strategy for an agentic career pathways platform - from challenges and objectives through design requirements, component architecture, and implementation roadmap.
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AI Creative
Delivered GenAI large-format key print visuals, turning direction into press-ready layouts while keeping brand DNA and factual accuracy intact - using model adapters and control nets for on-brand realism in CMYK, with multi-stage upsampling and ICC profiled color.
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AI Workflow Optimization
Built AI workflow solutions around bookings and operations for HSBC, enabling seamless event facilitation at scale - automating scheduling, resource allocation, and coordination across teams to reduce manual overhead and improve operational throughput.
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AI Capability Development
Delivered an executive masterclass series on business-first GenAI across town planning, property, accounting, and HR - translating strategy into hands-on workflows with live demos, governance guardrails, and a ninety-day pilot roadmap.
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AI Development · Product Strategy
Future Insurance.ai
Drove product vision, strategy, and architecture for C3 - an AI-native command and control platform for insurance workforce transformation. Translated the founder's concept into a working prototype from PRD through to frontend development and enterprise AI-UX, shaped around Kirkpatrick L3-L4 impact measurement, workforce intelligence, and AI maturity scoring.
AI Development · Full-Stack
Pawed.ai
Conceptualized, built, and launched an AI-powered pet memorial platform generating consistent, realistic images of pets in any scene or environment - built with Luma AI's UNI-1 model. Led full-stack development, engineered a studio-quality reference library workflow, and produced all marketing content including video and AI voiceover, driving 140,000+ organic post impressions at launch.
AI Development · Fractional CTO
Fractional CTO for a venture-backed platform replacing sales guesswork with AI-driven strategy. Led product and UX delivery, productization and ops architecture, agentic system orchestration via TuneAI with RAG-grounded outputs, and advanced model fine-tuning with human-in-the-loop evaluation to codify proven sales frameworks.
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AI Creative
Delivered GenAI key visuals for Party Outside the Box - fine-tuned adapters and control workflows for brand-safe realism, reference-guided diffusion with masked edits for product fidelity, style locks for multi-shot consistency, and super resolution to OOH with grain-matched sharpening.
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AI Development · Go-to-Market
Designed and launched a Singapore go-to-market underpinned by physical AI - uniting pro forma financials, a focused business plan, channel partners, and a technology roadmap with brand assets and a streamlined website. Launch covered by Channel NewsAsia.
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AI Development · Full-Stack
Collabway
Developed and executed an AI application layer product built on ChatGPT, with pricing and financial models that optimized usage costs around LLM tokens - driving enhanced profitability and sustained active user growth.
AI Demand Generation
Developed AI-enabled revenue funnels tailored to drive lead collection, nurturing, and conversion for Middlesex-partnered postgraduate programs in Singapore - significantly increasing lead generation and conversion rates.
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AI Workflow Optimization
Transformed a traditional film and video production firm into an AI-capable company by implementing AI-driven workflows for generative AI images and videos, enabling them to produce cutting-edge AI assets for their clients.
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AI Workflow Optimization · Capability Development
Xentam
Led the digital transformation of an influencer marketing agency by developing AI-enabled workflows for content and asset creation, and upskilled employees and leadership to harness the power of AI - driving efficiency and innovation in their operations.
AI Development
Empowered the execution of data science projects focused on strategic engagement initiatives, designed to enhance client engagement and improve learning outcomes - driving measurable impact for their business.
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AI Development · Fractional CTO
Fractional CTO from idea to MVP - led entity incorporation advisory, IP strategy and trademark registration, and deployed an AI-powered account-planning platform on scalable MCP x RAG architecture. Oversaw UX design, prototyping, and a real-time revenue dashboard, embedded proprietary sales methodology, and integrated BrandRev.ai's TuneAI engine to automate strategic insights and cut manual analysis time.
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AI Development · Product Strategy
Created a detailed product plan and technical strategy designed to significantly enhance the lifetime value of events and drive customer engagement - developing a robust platform that empowered ongoing interactions and long-term member loyalty.
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