01
AI should collapse workflows, not add steps.
If your AI implementation is creating more work, something is broken. Every system we build reduces the number of steps between intent and outcome.
About - Who We Are
AI Consultants Who Get It Done.
BrandRev.ai was founded by Jonathan Chew - the AI Minimalist - to help businesses implement lean AI systems that collapse complexity, not add to it.
The AI Minimalist framework
Use AI well so you can do less.
Most professionals spend more time managing AI than the work AI was supposed to manage for them. AI Minimalism is the correction.
AI Minimalist principles
Five principles that guide everything we build.
02
Foundations before acceleration.
Foundations compound. Hacks expire. We build the base layer right before scaling anything on top of it.
03
Structure before scale.
Build systems, not prompts. Repeatable architecture beats one-off experiments every time.
04
Intent before automation.
Output matters more than experimentation. Know what you are solving before you automate it.
05
Human judgment at the edge.
AI should serve human judgment, not replace it. Cognitive load is the real currency - spend it on what matters.
Leadership
The team behind BrandRev.ai.
Jonathan Chew
Chief AI Officer
The AI Minimalist. 2x AI and Innovation Award Winner with dual master's degrees (EMBA and MSc in AI & ML Management). Featured in Forbes, Channel News Asia, E27, Singapore Business Review, and The Straits Times. A practising stoic and minimalist, Jonathan developed the AI Minimalist framework to address the growing gap between AI capability and AI clarity - helping businesses implement lean AI systems that remove friction and drive measurable outcomes across APAC.
Zaid Hamzah
General Counsel - AI Governance, IP & Commercialization
Leads BrandRev.ai's advisory in legal AI, governance, intellectual property, and commercialization strategy. With over 35 years of industry experience across APAC, he specializes in AI governance, data strategy, regulatory compliance, and technology policy. Formerly with Microsoft and Singtel, he now advises AI innovation programs at the NUS School of Computing, ensuring BrandRev.ai's solutions meet enterprise-grade legal, regulatory, and compliance standards.
Ted Wong
Managing Director, North Asia - Enterprise Sales & Revenue
Over two decades of leadership in capital markets, blockchain, and regulatory technology across APAC. Former senior commercial roles at R3, OpenFin, and Moody's - where he scaled revenue and drove digital transformation across financial institutions. Known for his cross-border expertise in risk, custody, compliance, and AI integration, Ted now leads BrandRev.ai's strategic growth in North Asia - bridging enterprise needs with agentic AI systems and opening new markets across the region.
Global presence
AI consulting across 10 countries.
A global team delivering AI consulting, development, and capability programmes from Singapore across three continents.
Singapore
Hong Kong
China
Indonesia
Vietnam
Philippines
Oman
Spain
India
United Kingdom
Vision
Empower the world with reliable, usable AI.
There is no shortage of AI tools. What is missing is clarity on which ones matter and how to make them stick. We exist to close that gap - helping teams cut through the noise and deploy AI that delivers measurable results, not endless pilots.
Mission
Build AI systems that actually work inside your business.
The goal is not to use more AI. The goal is to need less effort. Every system we build is designed to collapse complexity - fewer steps, less cognitive load, and AI that runs inside your operations, not alongside them.